Private Practice / Psychotherapy

Best Practices

In Brief

Professionals take 100% responsibility for their actions and their work.

Quotes

Schedule “everything.”

 

“Dress for success.” ~ Executive recruiters

 

Invest in a great website.

 

When in doubt, refer.

Boundaries

In Brief

Healthy professional boundaries require clear internal boundaries.

Quotes

“A lack of boundaries invites lack of respect.” ~ Anonymous

 

“You get what you tolerate.” ~ F. Cloud

 

Offering to be available by phone creates a 24/7 therapist.

 

Therapist: “Okay, I’ll see you next week. If you need to contact me, here is my email address.”

Expectations

In Brief

While realistic expectations can be helpful, expectations can also be premeditated resentments.

Quotes

Agenda-setting (collaborative): “Allows therapist and client to be on the same page and generates alternatives.”

 

“There are two ways to be happy, improve your reality or lower your expectations.” ~ J. Picoult

 

“Expectations were like fine pottery. The harder you held them, the more likely they were to crack.” ~ B. Sanderson

Employee / Employer

Employee:

“You’re firing me?”

Employer:

“No, you fired yourself.” ~ M. Hefty

Payment

In Brief

Respect your worth: “My fee is…

Quotes

“You don’t get paid for the hour. You get paid for the value you bring to the hour.” ~ J. Rohn

 

Create a structured fee schedule and stick with it.

 

Telephone call intrusion: “I need to put on my therapist hat now.” = “The meter is running.”

Client / Therapist

Client:

“You’re just in this for the money.”

Therapist:

“My caring is always free. My time isn’t.”

Marketing

In Brief

Network assiduously. Social proof/testimonials. Availability (online, evenings, weekends) Accept marginal insurance. Group therapy.

Quotes

“Entrepreneurship is living a few years of your life like most people won’t so you can spend the rest of your life like most people can’t.” ~ Anonymous

 

“The best marketing strategy ever: CARE.” ~ G. Vaynerchuk

Tips

It’s always about networking: Chamber of Commerce, Charities, City Council Meetings, PTA…as well as social media.

 

Successful professionals ask for referrals: Your doctor, your yoga instructor, your hairdresser…or barber.

 

Find a niche. Be a resource.

 

Reciprocal relationships: Introduce yourself to a different professional in your area every week. Then follow up.

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